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Tesla Stock Achieves ‘Must Own’ Status According to Melius Investment Firm - Tesery Official Store
Tesla News

Tesla Stock Achieves ‘Must Own’ Status According to Melius Investment Firm

by Rio on Nov 24, 2025

Introduction

In an influential note released early this week, Wall Street investment firm Melius has declared Tesla stock (NASDAQ: TSLA) as a "must own" for investors, marking a significant endorsement of the company's future growth potential in the tech and automotive sectors. The firm's lead analyst, Rob Wertheimer, emphasizes Tesla's pivotal role in transforming the landscape of transportation through its advancements in self-driving technology and automation.

"The world is about to change, dramatically," states Wertheimer, echoing the sentiment that autonomous driving technology is on the verge of a major breakthrough. His analysis suggests that while multiple companies are vying for prominence in the industry, Tesla's unique position sets it apart as the likely leader.

Unmatched Leadership in Self-Driving Technology

According to Melius, the potential for autonomous vehicles represents a staggering $7 trillion market. Wertheimer argues that as the development of autonomous driving technology reaches what he describes as a "tipping point," Tesla stands to gain significantly. He posits that hundreds of billions of dollars in value will shift toward Tesla as its capabilities become more widely recognized and utilized.

Wertheimer's analysis hinges on a critical observation: the current number of individuals who have experienced self-driving technology remains strikingly low. He notes that despite Tesla's advancements, only a small fraction of the U.S. population has encountered the company's latest Full Self-Driving (FSD) version, v14.2, which remains in a phased rollout.

Understanding the ‘Butts in Seats’ Strategy

The essence of what Wertheimer terms the "butts in seats" strategy is vital to Tesla's growth. He believes that once more people experience the benefits and functionalities of Tesla's FSD system, there will be a seismic shift in perception and adoption. As more consumers encounter this technology firsthand, the realization of its potential will likely drive demand—and, consequently, stock value.

Wertheimer insists that for many, the practical implications of self-driving vehicles will become evident only after they have had the opportunity to experience it themselves. "It will shock most people," he predicts, indicating a profound shift in consumer mindset as heightened exposure to Tesla's innovative technology unfolds.

The Advancements Behind the Technology

Critical to Tesla’s burgeoning success are the significant advancements in its technological infrastructure. Melius attributes this progress to several key factors:

  • Data Collection: Tesla has amassed an extensive database from its fleet, yielding valuable data that fuels its AI algorithms.
  • Neural Networks: The company's shift towards end-to-end neural networks in 2021 and 2022 has accelerated the efficacy of its autonomous technology.
  • Upcoming AI5 Chip: The anticipated integration of the AI5 chip into select vehicles by next year is expected to further enhance Tesla's capabilities.

As Tesla prepares for a greater rollout of its technologies in the coming years, industry experts maintain that many investors may be underestimating the pace of these advancements.

Tesla’s Competitive Edge Over Legacy Automakers

Melius highlights that Tesla’s competitive edge is expanding, with the company strategically aligning its hardware, software, manufacturing, and design practices. According to Wertheimer, while Tesla is advancing rapidly, many traditional automakers are lagging considerably due to their reliance on outdated architectures and fragmented supplier systems.

“Our point is not that Tesla is at risk,” he clarifies, “it’s that everybody else is.” This perspective underscores the substantial gap between Tesla and its competitors, which is likely to widen as technological innovations continue to unfold.

Market Reactions to Analyst Predictions

Reacting to Melius's commentary, Tesla shares have seen a notable uptick, rising over 6 percent to approximately $416 per share by 10:40 a.m. ET. This market response reflects investor confidence in the strength of Tesla's position and its potential to dominate the growing autonomous vehicle market.

Conclusion

As the narrative surrounding Tesla evolves, so too does its perceived value among investors. The proclamation of Tesla as a "must-own" stock is not merely a bullish statement; it is a reflection of the substantial developments anticipated in the realm of autonomous driving and related technologies. With industry insights from analysts like Rob Wertheimer, it becomes clear that Tesla's journey is emblematic of a broader shift in automotive and technological landscapes.

Looking ahead, as more individuals experience the groundbreaking advancements Tesla is making in self-driving technology, we may witness a pivotal change in both consumer behavior and market dynamics within the automotive sector. Tesla’s embrace of innovation may very well define the future of transportation, making it a focal point for investors aiming to harness the potential of a rapidly evolving industry.

Tags: investing news, self-driving technology, Tesla
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