Tesla China Teases Model 3 "Project Highland" Update with Mysterious Fleet

Tesla enthusiasts in China are buzzing with excitement as recent reports suggest that Tesla China is gearing up for the much-anticipated release of the Model 3's "Project Highland" update. Clues from aerial footage captured around Gigafactory Shanghai hint at the imminent arrival of this update, thanks to a growing fleet of enigmatically wrapped vehicles seen in the factory's logistics area.

According to sources cited by China Securities Journal, the refreshed Model 3 is poised to hit the market in a matter of weeks. Tesla is reportedly accepting deposits from local customers for the all-electric sedan, offering them a choice between the current-generation Model 3 with its array of perks and incentives, or the upcoming Project Highland variant with fewer extras.

Reports reveal that an increasing number of Chinese consumers are choosing to wait for the Model 3 Project Highland update, despite the allure of the existing Model 3's benefits. This trend underscores the anticipation surrounding the forthcoming Model 3 update, reflecting the high level of interest it has garnered.

$TSLA #GF3
According to sources, Giga Shanghai partially produced Highland last week, and will begin a full production transition next week.

- Are the covered and parked vehicles the Model 3 Highlands?

Vid: https://t.co/okADOVToTd pic.twitter.com/rLJ90VcCjs

— Tsla Chan (@Tslachan) August 13, 2023

Aerial footage captured by drone operator Jason Yang has been shedding light on the progress at Gigafactory Shanghai. In a recent video, a fleet of vehicles cloaked in mysterious wrapping can be seen in the factory's logistics lot. Interestingly, these wrapped vehicles stood in contrast to the other uncovered ones, sparking speculations that they might be the elusive Model 3 Project Highland units. Given the growing consensus around the beginning of Project Highland's production, these speculations hold weight.

While Tesla has maintained an air of secrecy regarding the specifics of Project Highland, earlier reports have hinted at significant changes, particularly in the interior. Aerial footage of Project Highland prototypes has led to suggestions that the cars might adopt a system akin to that of the Model S and Model X, implying that gear shifting in the new Model 3 could be performed through the infotainment display.

There are about 180 wrapped cars sitting in Giga Shanghai’s logistic lot. 👀

When will Tesla reveal the new Model 3? Rumours speculate a launch in late August or September. Either way, shouldn’t be too far off now. pic.twitter.com/XXFGEc18UC

— James Cat (@TSLAFanMtl) August 19, 2023

Leaked information about the updated Model 3's exterior design has also surfaced. Notably, the vehicle is expected to sport a distinctively new headlight and fascia, setting it apart from the current-generation Model 3. Further intrigue arises from apparent cameras spotted on the Project Highland prototypes, hinting at a unique camera setup that could distinguish the updated all-electric sedan from Tesla's current lineup.

As the anticipation builds, enthusiasts and onlookers eagerly await more information about the Model 3 Project Highland update. The mysterious fleet of wrapped vehicles and the aerial footage from Gigafactory Shanghai only add to the excitement surrounding Tesla's innovative strides.

 Watch Jason Yang’s recent Giga Shanghai drone flyover in the video below. 

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