Showroom da Tesla em Connecticut: Navegando pelas Leis Estaduais em Terras Tribais
por Lucky LI em Dec 11, 2023
Em um movimento inovador, a Tesla abriu com sucesso um showroom em Connecticut, superando a firme resistência do estado às vendas diretas de veículos elétricos. Este movimento estratégico permite que a Tesla contorne a proibição de Connecticut de as montadoras venderem diretamente aos clientes. A chave para essa conquista está em uma exploração inteligente de brechas legais, já que a Tesla encontrou uma maneira de estabelecer seu showroom em terras tribais.
Connecticut tem sido um campo de batalha para o modelo de vendas diretas da Tesla, com o estado se opondo firmemente às tentativas da montadora de se estabelecer. No entanto, a engenhosidade da Tesla prevaleceu quando colaborou com a Tribo Mohegan para construir o showroom nos terrenos do Mohegan Sun, uma área de entretenimento operada pela tribo.
O Showroom da Tesla em Mohegan Sun possui um centro de vendas e entregas de última geração, aberto ao público das 10h00 às 19h00 de domingo a quinta-feira e horário estendido até às 22h00 às sextas e sábados. Esta parceria estratégica representa um marco significativo para a Mohegan Sun, alinhando-se com seu compromisso com relacionamentos impactantes, sustentabilidade ambiental e experiências de ponta para seus milhões de hóspedes anuais.
Jeff Hamilton, Presidente e Gerente Geral da Mohegan Sun, expressou entusiasmo com a colaboração, afirmando: "Estamos muito entusiasmados com a abertura deste novo Tesla EV Showroom neste outono no Mohegan Sun. Este empreendimento com a Tesla marca um marco eletrizante no compromisso da Mohegan Sun em promover relacionamentos impactantes, promover a sustentabilidade ambiental e oferecer experiências de ponta para nossos milhões de hóspedes anuais, cada um dos quais são objetivos centrais da Mohegan Sun e da Tribo Mohegan."
Apesar de enfrentar a oposição de concessionárias tradicionais em Connecticut, que acusaram a Tesla de burlar as leis estaduais, o acordo recebeu apoio crucial do governador Ned Lamont. Lamont justificou a medida enfatizando o status de nação soberana de Mohegan Sun, afirmando: "Acho que está dentro do direito de Mohegan Sun fazê-lo. Eles são uma nação soberana."
Este não é o primeiro caso em que a Tesla aproveita estrategicamente terras tribais para showrooms. Antes de Connecticut, a montadora sediada no Texas estabeleceu dois showrooms no Novo México, em terras tribais, mostrando sua abordagem inovadora para navegar pelos desafios regulatórios. À medida que a Tesla continua a redefinir o cenário automotivo, seu mais recente showroom em Connecticut serve como um testemunho da capacidade da empresa de se adaptar e superar obstáculos, solidificando ainda mais sua presença no mundo em constante evolução dos veículos elétricos.
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