Showroom di Tesla nel Connecticut: navigazione nelle leggi statali sulla terra tribale
presso Lucky LI su Dec 11, 2023
Con una mossa rivoluzionaria, Tesla ha aperto con successo uno showroom nel Connecticut, superando la ferma resistenza dello stato alle vendite dirette di veicoli elettrici. Questa mossa strategica consente a Tesla di eludere il divieto del Connecticut alle case automobilistiche di vendere direttamente ai clienti. La chiave di questo risultato risiede in uno sfruttamento intelligente delle scappatoie legali, poiché Tesla ha trovato un modo per stabilire il suo showroom sulla terra tribale.
Il Connecticut è stato a lungo un campo di battaglia per il modello di vendita diretta di Tesla, con lo stato che si oppone categoricamente ai tentativi della casa automobilistica di aprire un negozio. Tuttavia, l'ingegnosità di Tesla ha prevalso in quanto ha collaborato con la tribù Mohegan per costruire lo showroom sul terreno di Mohegan Sun, un'area di intrattenimento gestita dalla tribù.
Il Tesla Showroom del Mohegan Sun vanta un centro di vendita e consegna all'avanguardia, aperto al pubblico dalle 10:00 alle 19:00 dalla domenica al giovedì e orario prolungato fino alle 22:00 il venerdì e il sabato. Questa partnership strategica rappresenta una pietra miliare significativa per Mohegan Sun, allineandosi al loro impegno per relazioni di impatto, sostenibilità ambientale ed esperienze all'avanguardia per i loro milioni di ospiti annuali.
Jeff Hamilton, Presidente e Direttore Generale di Mohegan Sun, ha espresso entusiasmo per la collaborazione, affermando: "Siamo davvero entusiasti dell'apertura di questo nuovo Tesla EV Showroom questo autunno al Mohegan Sun. Questo sforzo con Tesla segna una pietra miliare elettrizzante nell'impegno di Mohegan Sun nel promuovere relazioni di impatto, promuovere la sostenibilità ambientale e offrire esperienze all'avanguardia per i nostri milioni di ospiti annuali, ognuno dei quali sono obiettivi fondamentali di Mohegan Sun e Mohegan Tribe ".
Nonostante l'opposizione delle concessionarie tradizionali del Connecticut che accusavano Tesla di eludere le leggi statali, l'accordo ha ricevuto il sostegno cruciale del governatore Ned Lamont. Lamont ha giustificato la mossa enfatizzando lo status di nazione sovrana di Mohegan Sun, affermando: "Penso che sia nel diritto di Mohegan Sun farlo. Sono una nazione sovrana ".
Questo non è il primo caso in cui Tesla sfrutti strategicamente la terra tribale per gli showroom. Prima del Connecticut, la casa automobilistica con sede in Texas ha istituito due showroom nel New Mexico in terra tribale, mostrando il suo approccio innovativo alla gestione delle sfide normative. Mentre Tesla continua a ridefinire il panorama automobilistico, il suo ultimo showroom nel Connecticut è una testimonianza della capacità dell'azienda di adattarsi e superare gli ostacoli, consolidando ulteriormente la sua presenza nel mondo in continua evoluzione dei veicoli elettrici.
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