Showroom Tesla dans le Connecticut: naviguer dans les lois des États sur les terres tribales
par {{ author }} Lucky LI au Dec 11, 2023
Dans un mouvement révolutionnaire, Tesla a ouvert avec succès une salle d'exposition dans le Connecticut, surmontant la résistance farouche de l'État à la vente directe de véhicules électriques. Ce mouvement stratégique permet à Tesla de contourner l'interdiction du Connecticut sur les constructeurs automobiles de vendre directement aux clients. La clé de cette réalisation réside dans une exploitation intelligente des lacunes juridiques, car Tesla a trouvé un moyen d'établir sa salle d'exposition sur les terres tribales.
Le Connecticut a longtemps été un champ de bataille pour le modèle de vente directe de Tesla, l'État s'opposant catégoriquement aux tentatives du constructeur de s'installer. Cependant, l'ingéniosité de Tesla a prévalu car elle a collaboré avec la tribu Mohegan pour construire la salle d'exposition sur le terrain de Mohegan Sun, une zone de divertissement exploitée par la tribu.
Le showroom Tesla de Mohegan Sun dispose d'un centre de vente et de livraison ultramoderne, ouvert au public de 10 h à 19 h du dimanche au jeudi et des heures d'ouverture prolongées jusqu'à 22 h les vendredis et samedis. Ce partenariat stratégique représente une étape importante pour Mohegan Sun, qui s'aligne sur son engagement en faveur de relations percutantes, de la durabilité environnementale et d'expériences de pointe pour ses millions de visiteurs annuels.
Jeff Hamilton, président et directeur général de Mohegan Sun, a exprimé son enthousiasme au sujet de la collaboration, déclarant: «Nous sommes vraiment ravis de l'ouverture de cette nouvelle salle d'exposition Tesla EV cet automne chez Mohegan Sun. Cette initiative avec Tesla marque une étape électrisante dans l'engagement de Mohegan Sun à favoriser des relations percutantes, à promouvoir la durabilité environnementale et à offrir des expériences de pointe à nos millions de visiteurs annuels, chacun étant des objectifs fondamentaux de Mohegan Sun et de la tribu Mohegan.»
Malgré l'opposition des concessionnaires traditionnels du Connecticut qui accusaient Tesla d'échapper aux lois de l'État, l'accord a reçu un soutien crucial du gouverneur Ned Lamont. Lamont a justifié cette décision en soulignant le statut de nation souveraine de Mohegan Sun, affirmant: «Je pense que c'est le droit de Mohegan Sun de le faire. C'est une nation souveraine.»
Ce n'est pas la première fois que Tesla exploite stratégiquement des terres tribales pour les salles d'exposition. Avant le Connecticut, le constructeur automobile basé au Texas a établi deux salles d'exposition au Nouveau-Mexique sur des terres tribales, présentant son approche novatrice pour relever les défis réglementaires. Alors que Tesla continue de redéfinir le paysage automobile, son dernier showroom dans le Connecticut témoigne de la capacité de l'entreprise à s'adapter et à surmonter les obstacles, renforçant ainsi sa présence dans le monde en constante évolution des véhicules électriques.
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