A Strong Comeback for Tesla in China
In June 2025, Tesla China recorded a remarkable recovery in domestic sales, achieving a total of 61,484 units sold. This significant figure not only marked a sharp rebound from the previous months but also positioned Tesla for a stronger finish to the second quarter. The sales performed in June represent Tesla’s second-best result of the year, trailing only behind the impressive numbers from March, when the company delivered 74,127 vehicles domestically.
Sales Data Overview
According to data released by the China Passenger Car Association (CPCA), Tesla’s wholesale sales in June totaled 71,599 vehicles. This represents a substantial 59.3% increase compared to May’s sales of 38,588 units and a year-over-year rise of 3.75% from 59,261 units sold in June 2024. This rebound ends a two-month streak of year-over-year declines and contributed to a total retail figure of 128,803 units for the second quarter in China, despite an 11.7% drop from the same period last year.
Contextual Performance Analysis
To put these figures into perspective, Tesla China recorded a total of 263,410 vehicles sold domestically in the first half of 2025, which reflects a decrease of 5.36% year-over-year. The breakdown of sales for June shows that from the total cars sold, 61,484 units were delivered within China, while the remaining 10,115 units were exported. This indicates a strategic focus on bolstering domestic sales even as export figures saw a decline.
Export Trends
In June, Tesla's Giga Shanghai factory exported 10,115 vehicles, marking a significant reduction of 56.2% from May and a 13.9% drop compared to the same month last year. Over the first half of 2025, Tesla’s total exports from China reached 101,064 units, which is down 31.85% from the same period in 2024. This trend highlights the company’s shifting priorities as it seeks to strengthen its foothold in the domestic market amid increasing competition.
The Broader NEV Market
June also saw a continued upswing in China’s broader new energy vehicle (NEV) market, which recorded retail sales of 1.11 million units, representing a 29.7% increase year-over-year. Battery electric vehicles (BEVs) constituted a significant portion of these sales, accounting for 661,000 units. Despite a slight decline in market share, Tesla’s NEV market share for June was recorded at 5.53%, a decrease from 6.92% a year prior but an improvement from May’s 3.78%.
Model Performance
The Model Y has emerged as the primary driver of sales for Tesla in China, with wholesale figures reaching 51,253 units in June. This represents a 16.6% increase from the same month last year and nearly a 30% jump from May’s performance. For the first six months of 2025, the Model Y has accumulated wholesale numbers of 214,034 units. On the other hand, the Model 3 reported wholesale volumes of 150,440 units during the same period, indicating a robust lineup that continues to attract consumers.
Conclusion and Future Outlook
In summary, Tesla China’s performance in June has demonstrated the company's resilience and ability to rebound amidst market fluctuations. The increase in domestic sales not only marks a significant turnaround but also sets the stage for a potentially stronger overall performance in the latter half of the year. As Tesla continues to adapt its strategies to the evolving market landscape and consumer preferences, the coming months will be crucial in determining its sustained success in the competitive NEV sector.
As the global shift towards electric vehicles accelerates, Tesla's focus on enhancing its domestic sales capabilities and responding to market demands will remain pivotal. The company’s future developments will be closely monitored as it navigates challenges and opportunities in the rapidly growing NEV market.
