Exclusive Update: Tesla Slashes Prices on Midnight Cherry Red Paint in Europe!
by Lucky LI on Oct 17, 2023
In a recent move, Tesla has made waves in Europe by reducing the price of its Midnight Cherry red paint option, bringing a splash of unique color to more customers at a more affordable rate. The Tesla configurator page now displays the Midnight Cherry red option at €2,600 (USD$2,743), down from the previous price of €3,200 (USD$3,376). This adjustment places it in closer competition with Tesla’s Red Multi-Coat paint option in the United States, priced at $2,000.
Notably, this vibrant shade is exclusively available for Model Y units sold in Europe and the Middle East. Crafted at Giga Berlin’s advanced paint shop, dedicated solely to Model Y vehicles, Midnight Cherry Red stands out as a distinctive choice. Regrettably, this unique option remains unavailable for Model 3 units worldwide.
The popularity of Tesla Giga Berlin’s Midnight Cherry Red color is evident, as reflected in the company’s delivery estimates. In May, customers ordering Model Y units in this striking hue could anticipate delivery between August and September 2023. Surprisingly, other paint options, including Quicksilver, did not impact delivery schedules significantly. Tesla’s efficient management suggests that the company has successfully met the demand for Midnight Cherry Red Model Ys without causing delays.
An intriguing development is the price difference between Midnight Cherry Red and another exclusive color, Quicksilver, both introduced simultaneously at Giga Berlin’s paint shop. Surprisingly, Quicksilver now commands a higher price tag of €3,000 (USD$3,165), indicating Midnight Cherry Red's undeniable popularity among customers.
This price adjustment not only makes Tesla’s Midnight Cherry Red paint option more accessible but also underscores the company’s commitment to providing unique and affordable choices to its European customer base. Stay tuned for more updates on Tesla’s innovative offerings and the evolving landscape of electric vehicle customization!
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